Valerie is President of Manso Management Resources; Vice President of Sales and Education for BluTech Lenses, and Director of Staff Training for PECAA. As a 40+ year veteran of the optical industry Valerie brings a wealth of expertise to her industry activities. Her experiences include 14 years in retail fulfilling such functions as, Store Manager, District Manager, National Operations Coordinator, National Training and Development Manager, and Director of Retail Operations for a 60 store retail chain. Valerie's responsibilities at AOCO Ltd/Ltee, the retail chain, included the management of 38 affiliated Optometric practices, 3 wholesale labs and 270 retail employees, with all of the attendant challenges.
In 1985 Valerie transferred to AOCO Ltd.’s parent company, American Optical, as National Training and Development Manager with a specific mandate to grow the manufacturer's chain retail business, while increasing American Optical exposure at national education forums for the Independent Practitioner. Subsequently Valerie worked with Sola Optical, Eyefinity and VSP Vision Care.
Valerie has developed programs for, and lectured at every major eye care industry conference including, Optifair, Vision Expo East and West, EyeQuest, SESDO, NECO, OAA, OLA, SECO and many more.
Expertise: Business management, Personnel management, Sales, Merchandising, Marketing, Managed Vision Care