Are you charging enough for your contact lens evaluations? Too much? Too little? Use this evidence-based approach to zero in and get them "just right."
Ryan Gustus, OD
About Ryan Gustus, OD
Recent From Ryan
While the typical contact lens wearer's lifetime value to the practice is higher, the contact lens fitting and training process can be a lengthy and expensive process.
Don't forget the allure that the first experience of buying those really cool, attractive sunglasses brings and the desire it creates. Start converting more of these patients into sunglasses shoppers at your practice.
As in all things in life, striking a balance is key, and there is definitely a happy medium when it comes to “selling” to your patients.