Inventory planning, staffing changes, marketing efforts and virtually all aspects of everyday business rely on realistic estimates of where the business will be and what we can reasonably expect for cash flow.
Ron Krefman, OD
Founder and CEO
focalCenter
About Ron Krefman, OD
Ronald Krefman, OD, FAAO is the founder and CEO of focalCenter. Dr Krefman has been in the eyecare industry for 40+ years. He has served as University of Illinois Medical School faculty, private practice optometrist, founder of an innovative reading glass company and editor of eyecare journals. Dr. Krefman has post graduate training in psychometrics and patient reported outcomes at Harvard. Dr. Krefman served as principal investigator for multiple clinical trials/effectiveness studies, has authored more than 20 peer-reviewed publications, and has patents issued for eyecare products.
focalCenter is a vision industry consultancy with extensive experience conducting market research, analyzing using data science to answer solve problems, build scenarios, forecast, answer questions and discover opportunities. focalCenter consults with leading organizations, including GPN.
Expertise:
Recent From Ron
Seasonal and Geographic Influences on Photochromic Lens Sales
photochromic sales track sunlight very closely
How to Price Your Progressive Lenses Right for Your Market
Whatever strategic inputs you consider in creating your pricing model for progressives, this article will guide you as we evaluate your regional market progressive lens pricing.
Using Trends in Regional Exam Performance to Plan Your Growth Strategies
We have to acknowledge the market factors that extend well beyond the front door of any eye care practice. Examining regional trends can be a major help in understanding and dealing with those factors.
Are You Seeing Enough Pediatric Patients?
We took a look at the child eye care market to see if we could identify potential opportunities for practices to expand or improve their patient mix to include more children.
Understanding the Premium Frame Market for Your Practice
We’ve analyzed over 13 million frame transactions. The results suggest that great opportunities exist in several premium categories across your frame boards. This article breaks those opportunities down by demographic and price point.
Where Does Polycarbonate Fit into Your Practice?
Polycarbonate is the base for 56% of all lenses dispensed. If you’re considering exploring the safety market, or expanding your pediatric practice, or just looking to provide more cost-effective options for patients, then polycarbonate will undoubtedly occupy a place in your product mix.
Finding the Sweet Spot in Your Frame Inventory: How many brands is too many?
Is less more? Dr. Ron Krefman analyzes the data to see if that’s true, and find out how the most successful practices use brand strategy to improve sales.
Disruptions to Seasonal Sales Patterns Continue: What does this mean for 2022?
Everybody expects an upward trend in vision care between August and December every year. Savvy business managers plan for those peak months. In this article, we’re looking at how those seasonal patterns have shifted over the past two years.