Inventory planning, staffing changes, marketing efforts and virtually all aspects of everyday business rely on realistic estimates of where the business will be and what we can reasonably expect for cash flow.
Ron Krefman, OD
Founder and CEO
About Ron Krefman, OD
Recent From Ron
photochromic sales track sunlight very closely
Whatever strategic inputs you consider in creating your pricing model for progressives, this article will guide you as we evaluate your regional market progressive lens pricing.
We have to acknowledge the market factors that extend well beyond the front door of any eye care practice. Examining regional trends can be a major help in understanding and dealing with those factors.
We took a look at the child eye care market to see if we could identify potential opportunities for practices to expand or improve their patient mix to include more children.
We’ve analyzed over 13 million frame transactions. The results suggest that great opportunities exist in several premium categories across your frame boards. This article breaks those opportunities down by demographic and price point.
Polycarbonate is the base for 56% of all lenses dispensed. If you’re considering exploring the safety market, or expanding your pediatric practice, or just looking to provide more cost-effective options for patients, then polycarbonate will undoubtedly occupy a place in your product mix.
Is less more? Dr. Ron Krefman analyzes the data to see if that’s true, and find out how the most successful practices use brand strategy to improve sales.
Everybody expects an upward trend in vision care between August and December every year. Savvy business managers plan for those peak months. In this article, we’re looking at how those seasonal patterns have shifted over the past two years.