Consumer behavior just doesn’t seem to have completely stabilized yet. A look at the industry results for July gives a clue to what’s going on, as well as what to do about it.
Co-Founder & COO
About Evan Kestenbaum
Recent From Evan
Entrepreneurs are not like everybody else. But what can you do if you find yourself in the position of ownership – like a practice owner – and you’re not sure you’re prepared for it?
GPN Technologies wanted to create a tool to help the eye care industry understand COVID-19, and its impact on our business. We wanted it to be insightful, but mostly we wanted it to be actually useful. Join Evan Kestenbaum as he hosts a tour of our Industry Insights...
Here’s a little KPI that can be very useful in analyzing your marketing strategies and recall systems: Patient Exams, and its little sister, Patient Mix.
It’s great if you “feel good about” or make a good connection with your team. But unless that good feeling bears fruit in your bottom line, it’s at best an unrealized opportunity for improvement.
For most practitioners, the biggest challenge in their business is managing the team. It's a task that carries unique challenges, but one of the biggest is overcoming the emotional elements of employer-employee relationships. Good, bad, or indifferent, emotions can...
Within 10 seconds, every new visitor to your practice will form opinions about what kind of practice you run.
If you and your team can hit on the ‘magic formula’ for optimizing your patients’ lens choices and maximizing lens revenues, you’ll get some seriously good news in your optical productivity and profitability.
We look at KPIs in order to help us pinpoint those areas where behaviors, whether sales techniques, prescribing language, merchandising decisions, or [fill in the blank], need to change or improve.
One area that must be included in your plan is capture rate. Here, I’ve provided some methods for calculating the capture rate in your optometric clinic or optical practice that will provide you with valuable insight into the effectiveness of your strategies.