A Bird in the Hand How’s your recall system working? One reason this matters is the comparatively low cost of keeping a patient, versus finding a new one. The cost of bringing in a new patient is sometimes referred to as the PAC – Patient Acquisition Cost. You...
Director of Operations
About Cheryl Moore
Cheryl is the Director of Operations at GPN Technologies. She joined the company in 2012 and has worked in the optometric industry for 30 years. Cheryl has held positions in almost every area of an optometric office, including front desk, pre-testing, office management, optical and insurance. She has also worked with optical software companies on the development of Practice Management Systems.