Marketing

A primer on how to succeed in digital marketing today. Learn about the types of content that effectively build your brand and your digital presence, and how to produce them easily.

Co-op marketing is a strategy for scaling a company’s marketing program by sharing brand assets and marketing costs with channel partners – like your vendors. Leveraging the dollars that your vendor partners have available is a great way to help stretch the results of your marketing efforts, and “borrow” brand recognition to the benefit of […]

Facebook is designed to encourage people to connect with the people they know in their “real” lives, and these are the people we are most apt to ask for recommendations on service providers and healthcare.

An OD’s time is the most valuable commodity in the equation, and it’s good for any practice to think about the value of their time when appraising any cost or marketing solution.

Within 10 seconds, every new visitor to your practice will form opinions about what kind of practice you run.

A Bird in the Hand How’s your recall system working? One reason this matters is the comparatively low cost of keeping a patient, versus finding a new one. The cost of bringing in a new patient is sometimes referred to as the PAC – Patient Acquisition Cost. You calculate this number by dividing the amount […]

Most business owners are familiar with the concept of a “mission statement;” it’s the quantified statement about what the purpose of your business is – why are we here? Less well known, but arguably even more important, is the idea of having a vision statement for your business. What’s the difference? Your vision is not […]