From software that allows patients to try frames on before picking them up in-store, to new avenues to treat vision therapy patients, the metaverse is poised to make a huge impact on the eye care industry.
Marketing
Leading experts in digital marketing and practice promotion are here to help in our marketing channel.
Top 5 Tips for Improving Your Doctor Bios
Your doctor bio page is usually the most-viewed page on your website. Here’s how to get yours into tip-top shape!
Instagram is Turning Into TikTok. What Does This Mean for Your Optometry Practice’s Social Strategy?
Just recently, Facebook, the parent company of Instagram, said they were taking the image sharing platform in a different direction. What does that mean for optometry?
Content is King: Creating Easy, Effective Content That Connects You to Your Marketing Audience
A primer on how to succeed in digital marketing today. Learn about the types of content that effectively build your brand and your digital presence, and how to produce them easily.
Localize Your Marketing Efforts with Strategic Alliances (Co-Op)
Co-op marketing is a strategy for scaling a company’s marketing program by sharing brand assets and marketing costs with channel partners - like your vendors. Leveraging the dollars that your vendor partners have available is a great way to help stretch the results of...
How to Use Facebook to Increase Online Referrals
Facebook is designed to encourage people to connect with the people they know in their “real” lives, and these are the people we are most apt to ask for recommendations on service providers and healthcare.
How Much is an OD’s Time Worth, Anyway?
An OD’s time is the most valuable commodity in the equation, and it’s good for any practice to think about the value of their time when appraising any cost or marketing solution.
Create a WOW! Experience for Your Patients
Within 10 seconds, every new visitor to your practice will form opinions about what kind of practice you run.
1 Easy Tip to Boost Your Recall System
A Bird in the Hand How’s your recall system working? One reason this matters is the comparatively low cost of keeping a patient, versus finding a new one. The cost of bringing in a new patient is sometimes referred to as the PAC – Patient Acquisition Cost. You...
Finding Your Vision
Most business owners are familiar with the concept of a “mission statement;” it’s the quantified statement about what the purpose of your business is – why are we here? Less well known, but arguably even more important, is the idea of having a vision statement for...
