Marketing

Leading experts in digital marketing and practice promotion are here to help in our marketing channel.

Featured

5-Part Video Series

New Patient Marketing Tactics to Grow Your Eye Care Practice

Join eyecarepro’s CEO, Daniel Rostenne, for an eye-opening overview of marketing essentials for your eye care business. Whether you’re a DIY marketer, completely outsourced to a marketing service, or somewhere in between, this five-video series is relevant to you and your practice. Even if you’ve never done any business marketing, Daniel will help you get started with these new marketing tactics.

Playlist

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Defining Your Practice's Marketing Needs

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Unlocking Your Social Media Potential

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Taming the Google Monster With SEO

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Google is Taking My Business

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Google Ads, the Recipe for New Patients

Website Videos

8-Part Video Series

How to Use Content to Create a Powerful Optometry Website

Join the content professionals at eyecarepro for an easy-to-understand overview of how to create and implement powerful, effective content on your optometry website. Diversified, strategic content will help you reach a wider range of patient types and keep your exam lanes filled. Improve your practice’s placement in search results by creating and implementing valuable content. Learn to manage your content so you can convert your website visitors to new patients.

Articles

Finding Your Vision

Most business owners are familiar with the concept of a “mission statement;” it’s the quantified statement about...