A primer on how to succeed in digital marketing today. Learn about the types of content that effectively build your brand and your digital presence, and how to produce them easily.
Leading experts in digital marketing and practice promotion are here to help in our marketing channel.
Co-op marketing is a strategy for scaling a company’s marketing program by sharing brand assets and marketing costs with channel partners – like your vendors. Leveraging the dollars that your vendor partners have available is a great way to help stretch the results of your marketing efforts, and “borrow” brand recognition to the benefit of […]
A Bird in the Hand How’s your recall system working? One reason this matters is the comparatively low cost of keeping a patient, versus finding a new one. The cost of bringing in a new patient is sometimes referred to as the PAC – Patient Acquisition Cost. You calculate this number by dividing the amount […]
Most business owners are familiar with the concept of a “mission statement;” it’s the quantified statement about what the purpose of your business is – why are we here? Less well known, but arguably even more important, is the idea of having a vision statement for your business. What’s the difference? Your vision is not […]