How can we get our patients excited about glasses and contacts, and about our offices? I find the magic of storytelling to be an essential part of practice success.
Frame Board Profitability
Stop Doing These 3 Things When Communicating With Patients
It’s important that we communicate in ways that build a connection and trust, and avoid doing things that are counterproductive to healthy change. Here are 3 things you should stop doing to avoid a “disconnect” with patients that prevents action.
What You Need to Know Before You Go Frame Shopping at Vision Expo
If you're headed for Vision Expo, you need a plan! I'll help you figure out which frame vendors you need to see, and how many frames you need to buy. We'll be using my favorite analytics tool, one that I used every single day when I was managing an optical in a busy...
Exam Room Magic: How One Practitioner Makes Every Patient Feel Like His Only Patient
Dr. Smith gladly takes on tricky patients, and somehow makes each one feel like they’re the only patient he’s seeing that day. How does he do it? Is he part wizard?
Building Success and Relationships with Patient Communication
Have you ever walked into a place of business taken a good look around and left without making a purchase? One might say these businesses lost you at hello. How do you avoid this trap?
Maximizing Practice Performance with Cross-Training
You may be wary of providing extensive training and then losing those valuable investments due to staff turnover. How much training should you provide and what can you hope to gain with it?
What to Do When Your Patient Volume is Down
From time to time, I’ll have a call that goes something like this: “Help! My revenues are down, and I don’t know why!”
Manage Your Associate ODs for Higher Revenue and Lower Stress
Many owners are actively recruiting associate ODs to help carry their increased demand. And any owner looking to hire an associate right now knows that the market is tight.
Turning Your Passion into a Business
While it took me a decade to realize my dream, I have learned a lot along the way.
Find Out if Your Equipment Purchase Will Pay Off – Before You Buy
Whether starting a new practice or assuming control of an existing one, settling on how to best allocate financial resources is key to success.
