Dr. Smith gladly takes on tricky patients, and somehow makes each one feel like they're the only patient he's seeing that day. How does he do it? Is he part wizard?

Having a great idea is one thing. Selling it to those who can support you in making that idea a reality can be more challenging and take some doing. Recently, I was asked what advice I would give to women who are starting out in their careers and want to become skilled at selling their […]

Co-op marketing is a strategy for scaling a company’s marketing program by sharing brand assets and marketing costs with channel partners – like your vendors. Leveraging the dollars that your vendor partners have available is a great way to help stretch the results of your marketing efforts, and “borrow” brand recognition to the benefit of […]

Are you charging enough for your contact lens evaluations? Too much? Too little? Use this evidence-based approach to zero in and get them "just right."

If you’re headed for Vision Expo, you need a plan! I’ll help you figure out which frame vendors you need to see, and how many frames you need to buy. We’ll be using my favorite analytics tool, one that I used every single day when I was managing an optical in a busy practice. It […]

Join two of the industry's best cash experts as they walk you through a simplified P&L and teach you how to properly calculate your practice EBITDA.

Whether you’re a DIY marketer, completely outsourced to a marketing service, or somewhere in between, this five-video series is relevant to you and your practice.