It’s important that we communicate in ways that build a connection and trust, and avoid doing things that are counterproductive to healthy change. Here are 3 things you should stop doing to avoid a “disconnect” with patients that prevents action.

Amazon and many other businesses are now offering BNPL as an option, but how do we decide if it is right for our practice? 

A primer on how to succeed in digital marketing today. Learn about the types of content that effectively build your brand and your digital presence, and how to produce them easily.

Many practitioners struggle to present daily disposable contact lenses successfully. Be prepared to answer common objections and help your patients to select these healthy lens options.

Join the EDGEPro team for a deep dive into understanding and stocking your frame inventory, including a “best practices” episode for setting up your frames in your PMS.

Join two of the industry's best cash experts as they walk you through a simplified P&L and teach you how to properly calculate your practice EBITDA.

Whether you’re a DIY marketer, completely outsourced to a marketing service, or somewhere in between, this five-video series is relevant to you and your practice.