Dr. Tim Nichols reviews some aspects of planning that may be less common, but can lay the groundwork for choosing goals that are more likely to be achievable and lead to long-term success.

Your business may benefit significantly by having an unbiased person review your numbers. Identifying just one or two areas that you’ve missed that are ripe for improvement can make a substantial difference in your bottom line.

A lot of things potentially "threaten" eye care businesses today, but we also have more opportunities for profit centers than we did in the past.

Everybody expects an upward trend in vision care between August and December every year. Savvy business managers plan for those peak months. In this article, we’re looking at how those seasonal patterns have shifted over the past two years.

Just recently, Facebook, the parent company of Instagram, said they were taking the image sharing platform in a different direction. What does that mean for optometry?

If your revenues are declining and you are not hitting your practice goals, you need to get more strategic to help get your business back on the right track.

It’s important to work with your vendors to create an efficient and effective purchasing process.  ECPs cannot afford to work with vendors that do not offer the best price-value relationship.

Knowing each person’s tendency can help us work together more seamlessly and efficiently, and better manage conflict.

Preparing ahead by reviewing information in your EHR will result in a win for both your patients and the practice. 

Dr. Nichols discusses some of the advantages of working with family, and how to avoid some of the pitfalls that can occur.

Why big picture thinking is critical to success and a few techniques to help you develop your own unique vision of what success looks like. 

Just recently, Facebook, the parent company of Instagram, said they were taking the image sharing platform in a different direction. What does that mean for optometry?

Knowing each person’s tendency can help us work together more seamlessly and efficiently, and better manage conflict.

Join the EDGEPro team for a deep dive into understanding and stocking your frame inventory, including a “best practices” episode for setting up your frames in your PMS.

Join two of the industry's best cash experts as they walk you through a simplified P&L and teach you how to properly calculate your practice EBITDA.

Whether you’re a DIY marketer, completely outsourced to a marketing service, or somewhere in between, this five-video series is relevant to you and your practice.