The hats we wear are endless- optometrist, office manager, optician, technician, social media expert and practice consultant. Find out how to take a step back and enjoy some freedom.

Today’s employees have different expectations than they did pre-COVID. Beyond salary and benefits, they’re looking for opportunities for advancement and flexibility as well. 

You absolutely need information on your social pages about your practice, services, and promotions. But you also need content that connects with your followers on a more personal level.

Bad speech habits can lead to poor outcomes in your practice. Help your team embrace a more cohesive (and more productive) pattern of communication by avoiding these phrases.

This A-to-Z guide covers the essential info you need to create and maintain an effective Instagram account for yourself and your business.

There are several hot-button areas where today’s employees are seeking improvement in working conditions, but one of the most challenging for ECPs is the desire for flexibility in hours, days and location of work.

We have to acknowledge the market factors that extend well beyond the front door of any eye care practice. Examining regional trends can be a major help in understanding and dealing with those factors.

Smart staffing results in higher profits through stellar customer service, better retention, and fewer money-losing mistakes. These tips will help you build a stronger staff and a solid bottom line.

As managers, we need to pay attention to discord as it can become a disease that causes team dissension, decreased productivity, cliques within the practice, and increased financial overhead. 

Are you experiencing burnout in your professional career? It’s okay, you can admit it. You’re not alone. In fact, studies have found that approximately 50 percent of physicians are suffering from burnout.

Join two of the industry's best cash experts as they walk you through a simplified P&L and teach you how to properly calculate your practice EBITDA.

From software that allows patients to try frames on before picking them up in-store, to new avenues to treat vision therapy patients, the metaverse is poised to make a huge impact on the eye care industry.