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- ETop 3 reasons why your patients don't buy contact lenses from you - and how to fix it
- ENew patient marketing tactics to grow your eye care practice
- ENew patient marketing tactics to grow your eye care practice
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2021 Contributing Partners
What to Do When Your Patient Volume is Down
From time to time, I’ll have a call that goes something like this: “Help! My revenues are down, and I don’t know why!” If this happens to you, it’s useful to remember that your collected gross revenue is a function of three variables, which we could express in a...
Podcast
Selling Contact Lenses
How to Cut Your Contact Lens Training Time in Half
While the typical contact lens wearer's lifetime value to the practice is higher, the contact lens fitting and training process can be a lengthy and expensive process. Without a good training and fitting process in place, it might feel like you’re under-charging for...
New Contributors
Cash Flow & EBITDA Video Series
Building Your Business For Profit
Join two of the industry’s best cash experts as they walk you through a simplified P&L and teach you how to properly calculate your practice EBITDA.
Hosted by Jay Binkowitz
EVP Professional Relations, KEPLR
Social Media Marketing Video Series
New Patient Marketing Tactics to Grow Your Eye Care Practice
Join eyecarepro’s CEO, Daniel Rostenne, for an eye-opening overview of marketing essentials for your eye care business. Whether you’re a DIY marketer, completely outsourced to a marketing service, or somewhere in between, this five part video series is relevant to you and your practice.
by Daniel Rostenne
CEO, eyecarepro
Popular
Maximizing Practice Performance with Cross-Training
It should be every business manager’s goal to maximize the return on investments. It’s obviously important to control expenses and ensure that you’re getting good value from expenditures. There’s often a question about whether investments in staff development are...
Marketing Solutions
How to Use Facebook to Increase Online Referrals
Facebook has maintained its top spot amongst social media channels, particularly among people ages mid-thirties to early sixties in the United States. Facebook is designed to encourage people to connect with the people they know in their “real” lives – friends,...
EDGEPro Tutorials
How I Quadrupled the Sale Price of My Practice in 2 Years
Thousands of business owners, including Brandon Blaker, rely on EDGEPro analytics to manage their practice performance and grow their businesses. Learn why. In 2017, I was taken by surprise when I received unsolicited interest from a large retailer to buy my...
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Sandbox Stories INTERVIEWS
These podcasts shine light on amazing people in the eye care industry, and sometimes people who can teach those in eye care a thing or two.
