How long do doctors typically listen to their patients before interrupting them?  Go ahead, I’ll . . . here is the answer! 

From software that allows patients to try frames on before picking them up in-store, to new avenues to treat vision therapy patients, the metaverse is poised to make a huge impact on the eye care industry.

Learn how to rethink what you can offer your patients that helps you create an edge and differentiate the services you provide.

Patients have shifted away from being reliant on a professional and immediately seeking their assistance. Practices willing to make it easier for patients to play a more active role in their own care will thrive in this new environment. 

We’ve analyzed over 13 million frame transactions. The results suggest that great opportunities exist in several premium categories across your frame boards. This article breaks those opportunities down by demographic and price point.

Creating and selling lens packages is not as hard as you think - and the potential results can completely change the results in your optical.

One of the many attitude changes resulting from the pandemic has been an increased desire on the part of patients to be in control of their healthcare. Some of this stems from a distrust in the government and the healthcare system at large due to the way the recent health crisis has been handled. By […]

In a world where anything can be shipped directly to your patients, does stocking contact lens boxes actually serve your patients? How does it fit in today’s customer journey?

Polycarbonate is the base for 56% of all lenses dispensed. If you’re considering exploring the safety market, or expanding your pediatric practice, or just looking to provide more cost-effective options for patients, then polycarbonate will undoubtedly occupy a place in your product mix.

April is a great time to start thinking about sports and athletes in our practices, and what conversations we should be having with these patients in our exam rooms. 

Join two of the industry's best cash experts as they walk you through a simplified P&L and teach you how to properly calculate your practice EBITDA.

Whether you’re a DIY marketer, completely outsourced to a marketing service, or somewhere in between, this five-video series is relevant to you and your practice.